Logo

1. While creating my logo, I was thinking about how I could incorporate something that I like doing into the artwork. I love calligraphy, so I decided to do my initials-JAB-in a decorative way. My logo expresses something that I love doing, and I had fun creating different ones, from simple to complex. I ended up debating between the most simple one (If you're looking at the 5 drafts, it's the one on the bottom right, the diagonal JAB) and the most complex one. I ended up going with the most complex one because I thought I could use more color in the design.
2. I was very open minded while I was creating my sketches. Some of the works I used an element of balance (such as in my final drawing), and some of them emphasized one letter or a certain group of letters over the others.
3. The most important discovery I made in the creation of my logo is that it is a LOT different doing calligraphy with a pencil and colored pencils. Usually when I do calligraphy I use different sized nibs and an inkwell. The ink flows extremely smoothly and my lines are fluid. While the plus about using a pencil is that I can erase if I make a mistake and not have to start all over again, you don't get those crisp lines that I would if I were using a nib and ink. The reason I didn't use a nib and ink for this complex one is because I had to incorporate color for the project, and I only have black and gold ink on hand. I wanted to use the same medium throughout and thought it would look weird with the crispness of the ink and the softness of the colored pencil.
4. The most important thing that I learned from the materials provided to use as reference for this project is that designing a logo is very labor intensive and a lot of thinking and research goes into making a logo before one final one is chosen. I thought it was interesting how such a small change to a logo like adding two rings to a bullseye and making it 5 instead of 3 for the company logo was such a big decision. I really liked the repackaging the brand video: when they said that they had to bring in scientists and researchers and this huge team of lots of people just to repackage the Marmite (something I thought would have been simple and quick) was very labor intensive and took a lot of time. I had no idea that would have been such an intense process!